| 类型 | 输入项 | 说明 |
|---|---|---|
| 必填 | 产品名称 | 品牌 + 型号 / 通用名称 |
| 必填 | 产品图片 | 用于匹配外观、颜色、结构 |
| 必填 | 产品品类 | 从 C2 表中选 |
| 必填 | 目标人群 & 痛点 | 谁会用?每天什么问题? |
| 可选 | 视频风格 · 人物 · 场景 · 特殊要求 | 不填则自动判断 |
Premium Edition · v2.0
VEO3 TikTok
视频脚本生成手册
从产品到爆款视频提示词,一套完整操作流程
试试搜索 "Hook"、"台词"、"音频" 或按 Ctrl+K
快速启动
输入清单 · 产品确认 · 速查卡
核心决策
产品类型 · 人物选择 · 服装场景
台词 & 音频
Hook · CTA · 节奏 · 音频设计
完整案例
BOOMBA · VEVOR 实战参考
爆款结构
五大爆款 · 评论区引爆点
参考模板
完整模板 · 踩坑清单 · 产品记录
8
大区
30+
规则章节
150+
已完成产品
2
完整案例
⚠️ 重要更新
旧版交替式音频(说话→沉默→说话)已被废弃,统一采用两层同时播放。台词词数修正为 ~40 词。详见 D1、D2 节。
A1 · 输入清单
A2 · 产品确认流程
必须先确认再出脚本。不要先出脚本再改。
| 确认项 | 我的假设 | 请确认/修正 |
|---|---|---|
| 产品颜色 | (根据图片推测) | |
| 尺寸/手感 | (手掌大小?桌面大小?) | |
| 核心结构 | (哪些会动?按钮?接口?) | |
| 使用方式 | (贴/拧/按/推/倒?) | |
| 附带配件 | (充电器?说明书?替换装?) | |
| 类型判断 | 产品主角 / 人主角 / 共创 |
第1步:用户发产品名称 + 产品图 第2步:出一份确认表,逐项确认 第3步:确认后出完整脚本
A3 · 30秒速查卡
| 视频规格 | 15s / 9:16 / ultra-realistic / --ar 9:16 |
| 台词 | ~40词,每句3-8词 |
| 音频 | 人声前景 + 产品音效背景,两层同时播放 |
| 结构 | 0-4s Hook → 4-11s Core → 11-15s CTA |
| 分类 | 先3大类 → 再A-L格式码 |
| 结尾 | 匹配风格,不说"Link in bio" |
| 固定尾部 | Language Lock + No text/music/filters + --ar 9:16 |
| 价格 | 永不出现具体数字 |
B1 · 产品类型判断(3大类)
产品决定结构,不是模板决定结构。
| 类型 | 定义 | 结构 | 例子 |
|---|---|---|---|
| 产品是主角 | 产品自己干活,人是旁观者 | 前10s产品+手无人脸,后5s人物+产品促单 | 投影仪、高压水枪、草坪清扫机 |
| 人是主角 | 产品用在人身上,人是体验者 | 人物全程出镜,产品在她身上发生作用 | 膏棒、胸垫、护肤、穿戴类 |
| 共创 | 产品做东西,人来享受结果 | 前段制作,中段体验,结尾人收尾 | 冰沙机、咖啡机、食物饮料 |
类型一:产品是主角
0-2s→场景一/台词4-6词 · 2-4s→场景二/开箱/4-6词 4-6s→核心功能/4-6词 · 6-8s→体验/6-8词 8-10s→多场景快切/5-7词 · 10-12s→蒙太奇/3-5词 12-15s→人物+产品出镜收尾/10-12词 · 总计约40词
类型二:人是主角
0-2s→痛点展示/6-9词 · 2-4s→产品开箱/4-6词 4-6s→开始使用/4-6词 · 6-8s→过程特写/4-6词 8-10s→效果展示/4-6词 · 10-12s→对镜展示/5-8词 12-15s→收尾促单/5-8词 · 共计约40词 · 人物全程出镜
类型三:共创
0-2s→准备/倒入/5-7词 · 2-4s→产品工作/3-5词 4-6s→成品特写/4-7词 · 6-8s→快切/4-6词 8-10s→价值感/5-7词 · 10-12s→体验ASMR/0词 12-15s→收尾/7-10词 · 共计约35-40词
B2 · 视频格式细分(A-L)
在3大类基础上精确定位:
| 代码 | 格式 | 适合品类 | 映射 |
|---|---|---|---|
| A | UGC痛点解决型 | 智能家居/收纳/母婴 | 产品人 |
| B | Before/After变身型 | 卧室/收纳/家具 | 产品 |
| C | 开箱型 | 大件家具/礼品/收藏 | 产品人 |
| D | Vlog型 | 户外/露营/母婴 | 人 |
| E | 教程型 | 厨房工具/健身 | 共创人 |
| F | GRWM型 | 美发/美妆/时尚 | 人 |
| G | 震惊反应型 | 扫地机/制冰机/反转 | 产品人 |
| H | POV沉浸型 | 智能家电 | 产品 |
| I | ASMR感官型 | 制冰机/面料/食物 | 共创产品 |
| J | 对比评测型 | 厨房工具/竞品 | 产品 |
| K | 美学生活方式型 | 户外家具/花园/沙发 | 共创 |
| L | 喜剧Skit型 | 趣味产品/标牌 | 人 |
B3 · 人物档案 & 选择
人物A(主力)
A young woman with long wavy dark brown hair past her shoulders. Warm skin tone with a natural glow. Dark brown eyes. Slim athletic build. Wearing an oversized faded gray crewneck sweatshirt. Hair loosely tucked behind one ear.
人物B(黑人女性)
A real American woman with natural dark coily hair loosely gathered or free around her face, deep rich brown skin with a warm healthy glow, dark brown eyes with a relaxed and genuine expression, a naturally athletic build, a delicate thin gold chain necklace and small gold hoop earrings.
人物C(拉丁裔女性)
A real American woman with long dark straight hair, olive warm skin tone with a natural healthy glow, dark expressive eyes, a naturally proportioned build, a delicate thin gold chain necklace.
| 产品/场景 | 推荐 | 原因 |
|---|---|---|
| 运动/户外/健身 | A | 运动体型匹配 |
| 美妆/护肤/时尚 | C | 深色发+橄榄肤光线表现力 |
| 居家/厨房/家电 | A/B/C轮换 | 覆盖算法人群 |
| 需强肤色对比 | B | 深肤色突出产品颜色 |
| 多视频同产品 | A→B→C | 推不同人群 |
- 只改变:服装+场景+背景
- 外貌描写100%固定不变
B4 · 服装判断
第一轮:产品调性
| 随便穿着型 | 精心打扮型 |
|---|---|
| 厨房电器/家居收纳/开箱 | 时尚服装/穿搭类 |
| 居家零食/饮料/健身器材 | 美妆/香水/护肤 |
| 智能家电/工具类 | 约会/派对/首饰/配件 |
第二轮:场景匹配
| 场景 | 服装 |
|---|---|
| 在家沙发/厨房 | oversized tee+运动短裤 |
| 刚起床 | 睡衣/宽松卫衣,头发随意 |
| 刚下班回家 | 上班衣服但松开领口 |
| 去咖啡店/街上 | 牛仔裤+简单上衣 |
| 健身前后 | 运动套装 |
| 美妆开箱 | 家居服,素颜或淡妆 |
核心原则:描述"碰巧穿着"的衣服,不是"为视频特意选的"。
B5 · 场景真实性
| ✅ 适合 | ❌ 避免 |
|---|---|
| 真实公寓/家居,背景有生活感 | 欧式鹅卵石街道(太editorial) |
| 普通人行道/咖啡店/街道 | 完美布置的黄金时刻门廊 |
| 停车场/公园/郊区前院 | 棚拍级别展示台面 |
| 厨房台面有日常杂物 | 长途旅行才能到的地点 |
| 随意卧室/包裹旁有快递袋 | 精心布置的道具 |
- 背景可以不完美,路人/停着的车没关系
- 手持轻微晃动·自然光·不完美构图
- 要给人物一个"触发她拍视频的理由"
B6 · 品牌名处理
| 场景 | 处理方式 |
|---|---|
| 品牌名触发版权 | 用通用描述代替品牌型号 |
| 外观必须准确 | 写"matches the provided reference image exactly" |
| 平台允许品牌名 | 可在产品描述段加入 |
B7 · 季节适配
| 季节 | 内容方向 |
|---|---|
| 春季(3-5月) | 花粉过敏、大扫除、换季整理、户外回暖 |
| 夏季(6-8月) | 冰饮、防晒、薄衣服、泳池、户外 |
| 秋季(9-11月) | 落叶、保暖、室内活动 |
| 冬季(12-2月) | 室内、节日、保暖、礼物 |
C1 · 分镜结构
0-4s 第一镜 — HOOK(稍长,给观众进入状态) 4-11s 第二镜 — 核心展示(最长,产品高潮时刻) 11-15s 第三镜 — 结尾 CTA(简短干净)
| 3大类 | 0-4s Hook | 4-11s Core | 11-15s CTA |
|---|---|---|---|
| 产品主角 | 场景一+痛点钩子 | 场景二→六:产品+手无人脸 | 人物+产品出镜收尾 |
| 人主角 | 痛点展示+人物 | 使用过程+效果,人物全程在 | 人物对镜头收尾 |
| 共创 | 准备/倒入原料 | 产品工作→成品→体验 | 人物收尾 |
C2 · 品类必拍镜头
| 品类 | 必拍镜头 |
|---|---|
| 食品饮料 | 开封/倒入ASMR |
| LED/灯光产品 | 暗室一键点亮英雄时刻 |
| 变形/多功能家具 | 完整变形过程 |
| 服装 | 正面/侧面/背面三角度 |
| 厨房工具 | 慢动作食物处理特写 |
| 收纳产品 | 混乱前→整洁后强对比 |
| 制冰机 | 透明盖制冰+倒冰ASMR |
| 香水 | 瓶身光影旋转+喷雾慢动作 |
| 定妆喷雾 | 细雾慢动作释放 |
C3 · 双角度参考
| 品类 | 角度A | 角度B |
|---|---|---|
| 服装 | 面料质感特写 | 拉链/腰线侧面/脚部 |
| 食品饮料 | 倒入镜头 | 截面/蒸汽/手指触碰 |
| 家居家具 | 全景场景 | 木纹/五金/坐陷感 |
| 美妆 | 产品旋转 | 上脸融化/粉扑触碰 |
| 厨房电器 | 按键特写 | 食材落入/蒸汽/显示屏 |
| 户外 | 脚踩地面 | 风吹面料/阳光透材质 |
| 香水 | 瓶身光影旋转 | 喷雾慢动作/手腕涂抹 |
C4 · 插入镜使用原则
插入镜不是标配。加之前问三个问题:
1. 节奏快慢? 慢节奏→插入镜跟着慢甚至不需要 / 快节奏→可强化转折
2. 情绪转折需要反应镜"告诉"观众吗? 画面已震惊→不需要 / 画面平静→可帮助传递
3. 衔接自然吗? 自然过渡→可加 / 突然闪出→坚决不加
C5 · 产品移动必须有人 关键
产品在画面中自己移动=幽灵操控,这是最容易犯的严重错误。
产品移动时
- 写出人的手握在哪个部位
- 手和手臂必须在画面中
- 远镜头→全身可见 / 近镜头→至少保留人手
产品静止但功能运行
- 允许纯产品画面
- 但前一镜头人刚放下,后一镜头人要回来
- 不要让产品"自己工作"超过3秒
三步检查
1. 这个画面里有没有人? 2. 产品在移动→人的手握在哪里? 3. 检查连续性:人不能在镜头A出现、B消失、C又出现
D1 · 音频设计 旧版已废
旧版交替式(说话→沉默→说话)已被废弃。
前景层:女人声音,连续不断 背景层:产品音效+环境音,同时播放 两层共存从头到尾
| ❌ 旧版 | ✅ 新版 | |
|---|---|---|
| 逻辑 | 说话→沉默→说话 | 人声持续+产品音效铺底 |
| 关系 | 交替 | 前景+背景同时 |
| 沉默段 | "让画面承重" | 不存在,音效始终播放 |
D2 · 台词规则
| 参数 | 数据 |
|---|---|
| 目标总词数 | ~40词 旧60-80已修正 |
| 每句长度 | 3-8词 |
| 语速 | 130-150词/分钟 |
| 15秒实际 | 约30-40词(含停顿呼吸) |
台词生成步骤
- 叙事弧:初始状态→发生什么→结果
- 核心句:最强那句话(通常即Hook)
- 填充前后:保持35-42词
- 共鸣点:有没有"每个人都会共鸣"的句子?
- 朗读删除:所有不像口语的词
金句模板
| 类型 | 模板 | 例子 |
|---|---|---|
| 时间对比 | "X hours vs Y minutes" | "3 hours with a rake. Or 10 minutes with this." |
| 否定旧方案 | "I tried X. Nothing worked." | "I tried allergy meds. Nothing worked." |
| 生活状态 | "This is my life now." | "This is my life now. I am not moving." |
| 替观众决定 | "I thought X. I was wrong." | "I thought this was another thing I forget about." |
| 极简操作 | "You just X. That's it." | "You just push it. That's it." |
| 省钱暗示 | "A fraction of what X costs" | "A fraction of what a TV costs." |
D3 · Hook原则
第一帧直接最强画面。先给结果,再给原因。
- ✅ "Wait. WAIT."(她已在水里直接反应)
- ✅ "Look at my ceiling right now."
- ✅ "Winter destroyed my yard. Look at this."
- ✅ "She came over to swim. That was 3 hours ago."
- ❌ "Okay so I just got this and wanted to show you..."
D4 · 结尾CTA
| 风格 | 结尾 |
|---|---|
| 震惊反应型 | "Anyway. Yeah."转身走掉 |
| ASMR美学型 | 无台词,自然结束 |
| UGC闲聊型 | "I'll link it"/"Okay I need to go but—" |
| 功能演示型 | "That's literally it."放下走开 |
| GRWM型 | "Okay yeah. We're going out." |
| 开箱型 | "I'm not okay. I need a minute." |
| 食物饮料型 | 还在吃/喝,竖大拇指,无台词 |
| 居家慵懒型 | "I'm not moving. Ever." |
| 美学场景型 | 镜头停产品,人物走出画面 |
| 喜剧Skit型 | 表情定格,硬切结束 |
绝对不说 "Link in bio"
D5 · 节奏结构
0-3s: 正常说话 — 建立人物,痛点钩子(产品音效背景) 3-11s: 正常说话 — 核心展示,台词可减少但不消失(音效持续) 11-15s: 正常说话 — 干净收尾,一句话CTA(音效持续)
不存在沉默段。两层从头到尾同时播放。台词密度可变化(多→少→多),但永不断。
E1 · Language Lock
LANGUAGE LOCK: This video must be generated entirely in English. The character speaks only natural American English throughout. Zero Chinese dialogue, zero Chinese subtitles, zero Chinese text of any kind anywhere in the video.
不加这行,平台有时把台词生成成中文。
E2 · 视频规格
| 参数 | 规格 |
|---|---|
| 时长 | 15秒 |
| 比例 | 9:16竖屏 |
| 风格 | ultra-realistic TikTok-style vertical |
| 语言 | 自然美式英语 |
| 中文 | 零容忍 |
| 结尾 | --ar 9:16 |
E3 · 价格规则
永不出现具体价格数字。
| 替代表达 | 适用场景 |
|---|---|
| "without breaking the bank" | 通用 |
| "fraction of the price" | 对标高价品 |
| "budget-friendly find" | 省钱类 |
| "affordable luxury" | 有质感不贵 |
| "paid for itself in 3 weeks" | 投资回报 |
| "I was about to pay $200" | 替代服务费 |
E4 · 固定尾部模块
No subtitles, no on-screen text, no stickers, no background music, no color grading filters applied in post, and a natural ending like a real TikTok post. --ar 9:16
完整尾部=Language Lock(开头)+负面提示词+--ar 9:16(末尾)
E5 · IP冲突处理
| ❌ 错误 | ✅ 正确 |
|---|---|
| "That's Bridgerton" | 只描述视觉特征,不提剧名 |
| "Bridgerton sewing machine" | "floral Regency-themed sewing machine" |
| "Millennium Falcon" | "disc-shaped sci-fi spaceship model" |
| "Stranger Things vibe" | "dark neon-lit sci-fi atmosphere" |
F1 · 产品变形防止
通用防变形框架
PRECISE PRODUCT STRUCTURE — MUST MATCH EXACTLY: [详细描述每个零件、连接方式、材质] CRITICAL DETAIL — [最容易变形的部分]: [极度详细描述该部分物理特征] Do NOT generate [错误形态1]. Do NOT generate [错误形态2]. The structure is exactly [正确描述].
镜头风险
| 等级 | 镜头 |
|---|---|
| 高风险 | 产品正面特写、结构性镜头、复杂形态特写 |
| 低风险 | 人物面部反应、手触摸表面、水面/水珠/光线、印花面料、饮料ASMR |
F2 · 特写镜头安全组合
① 面部反应 — 闭眼满足感/睁眼震惊/嘴角smug ② 手触产品 — 手指按压弹回/手掌贴合/水珠滚动 ③ 水面/光线 — 手指拨水涟漪/阳光折射/水珠滚落 ④ 印花面料 — 极近图案细节/光线纹理 ⑤ 道具ASMR — 饮料吸管/冰块碰撞/瓶盖打开
F3 · 爆款结构 & 评论区
| # | 结构 | 逻辑 | 例子 |
|---|---|---|---|
| 1 | 认知错位型 | "看起来是X,实际是Y" | FDR Hoodie翻开是豹纹 |
| 2 | 反差对比型 | "我以为会怎样,结果完全不同" | "I stopped wearing jeans for 2 years." |
| 3 | 社交证明型 | "别人的反应说明一切" | 朋友游累了坐池边看着她 |
| 4 | 痛点命中型 | "这就是我每天的问题" | "My mattress has been terrible." |
| 5 | 状态转变型 | "拥有之前vs之后" | 手动清洁→机器人跑(端咖啡看) |
人们下单是因为产品解决了什么问题。
评论区引爆点
- "this is literally me"→共鸣 · "@朋友"→传播 · "where did you get this"→好奇
- 说一件"每个人都做过但从没人说出来"的事
- 制造信息缺口/"Watch."/结局不完整让观众猜
F4 · 数据驱动优化
| 数据问题 | 原因 | 方向 |
|---|---|---|
| 3秒跳出>35% | Hook不够强 | 第一帧最强画面,第一句直接结论 |
| 完播率<10% | 中段密度不够 | 每2秒新动作/新特写 |
| 互动率低 | 没共鸣点 | 加"每个人都有过这经历"场景 |
| 播放卡1万 | 传播性不足 | 加评论区引爆点/路人社交证明 |
F5 · 排版原则
- 每段间加空行,台词单独一行
- 产品/场景/画面描述分段落
- 不整段挤在一起
- 平台限字数:去空行压缩但保留结构
G1 · 完整案例:BOOMBA胸垫
An ultra-realistic TikTok-style vertical video in 9:16 ratio, exactly 15 seconds. All dialogue is in natural American English. No Chinese text anywhere. The video features adhesive bra inserts that match the provided reference image exactly. Same shape, same color, same material, same proportions. The inserts are nude skin-tone silicone pads with a curved triangle fan shape resembling a natural cup contour. The edges are thin and the center is slightly thicker for volume. The surface is smooth and skin-like with a matte finish that mimics real skin texture. The back surface has a gentle adhesive layer covered by a thin protective film that peels off before use. The scene is a real small apartment bedroom with a full-length mirror propped against the wall. Soft natural daylight coming through thin white curtains on a window to the side. The bed has a wrinkled white duvet pushed to one side with a few summer tops laid out flat on the other side. A small wooden dresser sits beside the mirror with everyday items scattered on top. A hairbrush. A half-empty water bottle. A small jewelry dish with a couple of rings. The room looks lived in and real. This is not a commercial. This is someone getting dressed on a normal morning. A woman is present throughout the entire video. She is the focus. The product is used on her. Her voice is the foreground layer running continuously from start to finish. Room ambient sounds and product sounds play simultaneously underneath her voice at all times as the background layer. 0 to 2 seconds. The woman stands in front of the full-length mirror wearing a white summer top. The fabric does not sit right. It gaps at the neckline and pulls awkwardly across the chest area. The shoulder straps sit uneven. The overall look is messy and unflattering. She looks at herself in the mirror. She tugs at the neckline trying to adjust it. It does not help. She lets go and sighs. She says I love this top. It never fits right. 2 to 4 seconds. Close-up of her hands picking up the nude skin-tone curved silicone inserts from the bed where they sit next to the other summer tops. She holds one insert up near the window so the natural light catches the smooth matte surface. The curved triangle shape is clearly visible. The nude color matches her skin tone closely. She turns it over and peels the thin protective film off the sticky back surface. The adhesive layer underneath is slightly glossy. The protective film comes off with a soft satisfying peel sound. She says No sewing. No tape. Just these. 4 to 6 seconds. Quick cut transition. The woman now has the inserts on. She pulls the same white summer top on over her head. She smooths the fabric down with both hands from the shoulders to the waist. The fabric now sits completely differently. Clean flat neckline. Even shoulder straps. Smooth fabric across the chest with no gaps and no pulling. The difference from the first shot is dramatic. She looks at herself in the mirror and tilts her head slightly. A small satisfied expression. She says They just work. 6 to 8 seconds. She stands in front of the full- length mirror. Same white top. She turns slowly to the side. The fabric drapes smoothly with no bunching and no visible lines. She turns to the other side. Same clean result. She faces forward again. The silhouette looks polished and put together. The white fabric catches the natural window light evenly across the surface. No shadows from edges. No bumps. Just smooth clean fabric. She says Look at the difference. 8 to 10 seconds. Quick montage cuts. Same woman different outfits. Shot one. A flowy sundress with thin straps. The dress hangs perfectly with smooth clean lines across the chest. Shot two. A silk camisole in a soft pink tone. The fabric drapes naturally without any visible lines underneath. Shot three. A basic white tank top. Clean fitted silhouette with no bumps and no gaps. Each outfit looks intentionally styled and put together. The woman looks confident in each one. She says Every top in my closet. 10 to 12 seconds. Back to the white summer top. She stands in front of the mirror. She raises both arms above her head in a full stretch. The top stays exactly in place. No shifting. No riding up. No adjusting needed. She puts her arms down. The top is still perfectly positioned. She leans forward slightly then straightens back up. Everything stays exactly where it should. She says It does not budge. 12 to 15 seconds. Front-facing selfie. A young woman with long wavy dark brown hair falling past her shoulders with a slight natural volume at the crown and loose waves through the ends. Warm medium skin tone with a natural healthy glow. Expressive deep brown eyes with naturally full dark lashes. Slim and naturally proportioned athletic build. Wearing the white summer top which now fits perfectly with clean lines and a polished silhouette. The full-length mirror is visible behind her showing her full outfit. She speaks to camera casual half-laughing like she is sending a voice message to a friend. She says Summer is coming and I am ready. She reaches down and picks up a small crossbody bag from the bed. She slings it over her shoulder and walks toward the bedroom door. The camera stays on the mirror as she walks out of frame. Her reflection lingers for a moment in the empty mirror. Then the video hard-cuts to black. Sound design throughout. The woman's voice is the foreground layer running continuously from start to finish. The background layer is fabric rustling as she pulls tops on and off, protective film peeling, fabric smoothing over body, mirror ambient room sound, footsteps as she walks toward the door. Both layers play simultaneously at all times. No subtitles. No on-screen text. No stickers. No background music. No color grading filters. Natural ending like a real TikTok post.
G2 · 完整案例:VEVOR草坪清扫机
An ultra-realistic TikTok-style vertical video in 9:16 ratio, exactly 15 seconds. All dialogue is in natural American English. No Chinese text anywhere. The video features a push lawn sweeper that matches the provided reference image exactly. Same frame shape, same color, same brush configuration, same hopper bag design, same wheel design, same proportions. The sweeper has a black frame with orange accent knobs, orange wheel hubs, and orange brand markings. It has a U-shaped curved handle for comfortable pushing grip. Two spinning brushes are mounted underneath the frame. A mesh collection hopper bag is mounted on the back. Large rubber wheels with tread grip are on each side. The scene is a real suburban house front yard in early spring. The lawn is patchy with some brown dead spots from winter. Fallen small branches, dry leaves leftover from winter, scattered twigs, and small debris are scattered across the grass. Some early green shoots are starting to appear. The flower beds along the house have old dried leaves piled in them. The sky is overcast with soft gray spring light. A rake leaning against the garage wall unused. This is not a commercial. This is someone's actual yard on a weekend morning in early spring. A woman narrates the entire video in a casual conversational tone like she is talking to a neighbor while working in her yard. Her voice is the foreground layer running continuously from start to finish. Product sounds and outdoor ambient sounds play simultaneously underneath her voice at all times as the background layer. 0 to 2 seconds. Wide shot of the front yard covered in winter mess. Dead leaves, small sticks, random debris across the lawn. The grass underneath is patchy brown and green. The flower beds have old dried leaves piled up. The rake leans against the garage wall untouched. She says Winter destroyed my yard. Look at this mess. 2 to 4 seconds. Low-angle shot at ground level. The lawn sweeper sits at the edge of the yard ready to go. The black frame with orange accents is visible. The two spinning brushes are visible underneath. The mesh hopper bag hangs empty on the back. The U-shaped curved handle rises up from the frame. A woman's hands enter the frame from above and grip the U-shaped handle. Her faded flannel sleeve is visible at the edge of frame. She says Then I remembered I bought this. 4 to 6 seconds. Medium shot from the side. The woman is visible from the waist down pushing the sweeper forward. Her hands grip the U-shaped curved handle firmly. Her legs walk in steady strides. The two spinning brushes rotate rapidly underneath the frame. Dry leaves, small twigs, and debris swirl and funnel upward into the mesh hopper bag. Camera follows alongside showing the woman pushing and the brushes spinning simultaneously. The path behind the sweeper is immediately clean grass. The contrast between the messy lawn ahead and the clean lawn behind is dramatic. Her gloved hands adjust grip on the handle as she turns slightly. ASMR of spinning brushes and rustling debris. She says You just push it. That is it. 6 to 8 seconds. Close-up of the spinning brushes from underneath. Leaves and small twigs get caught in the bristles and funneled into the collection chute leading to the hopper bag. Satisfying mechanical spinning sound. Camera tilts up to show the mesh hopper bag filling up visibly with debris. The orange wheel hub catches light as the wheel rolls. At the edge of frame the woman's hand is still gripping the handle and the sweeper is still moving forward. The bag is getting fuller with each pass. She says It picks up everything. Leaves. Sticks. Everything. 8 to 10 seconds. Wide shot from the driveway. The woman pushes the sweeper in straight rows across the lawn. Her full body is visible from behind. Faded flannel shirt. Messy ponytail. She leans into the handle with each push. Each pass leaves a perfect stripe of clean grass. The black frame and orange accents of the sweeper contrast against the green and brown lawn. The yard is transforming from fully covered in winter mess to half clean. The hopper bag on the back is now visibly stuffed full. She says Look at my yard right now. Half of it is done. 10 to 12 seconds. Low-angle tracking shot. The sweeper rolls past camera at close range. The large rubber wheels with tread grip the uneven ground smoothly. The orange wheel hubs spin. The spinning brushes whir. Debris disappears into the bag. The strip of clean grass behind is starting to show early spring green. Camera stays low and follows the sweeper as it moves across the yard. At the top of frame the woman's hands are visible pushing the handle and her feet are walking alongside. She says The wheels go over everything. Bumps. Sticks. Wet leaves. No problem. 12 to 15 seconds. Front-facing selfie. A young woman with long wavy dark brown hair pulled back in a messy ponytail. Warm skin tone with a natural glow. Dark brown eyes. Slim athletic build. Wearing a faded flannel shirt with the sleeves rolled up and old jeans. A small twig stuck in her ponytail. She looks slightly out of breath but satisfied. She holds the sweeper handle in one hand. The clean yard is visible behind her. The black frame with orange accents catches light. She speaks to camera casual half-laughing. She says I was about to pay someone two hundred bucks. I just did it myself. My back feels fine by the way. That is new. She turns the camera around to show the clean yard behind her. Then back to herself. She shrugs. The video hard- cuts to black. Sound design throughout. The woman's voice is the foreground layer running continuously from start to finish. The background layer is spinning brush mechanical whir, rustling of dry leaves and twigs being swept, rubber wheels rolling over grass and gravel, debris hitting the mesh bag, distant birds, spring breeze. Both layers play simultaneously at all times. No subtitles. No on-screen text. No stickers. No background music. No color grading filters. Natural ending like a real TikTok post.
H1 · 完整提示词模板
LANGUAGE LOCK: This video must be generated entirely in English. The character speaks only natural American English throughout. Zero Chinese dialogue, zero Chinese subtitles, zero Chinese text of any kind anywhere in the video. Create an ultra-realistic TikTok-style vertical video (9:16), exactly 15 seconds long, based strictly on the provided product image of [产品名称] — [产品物理描述,极度详细]. [如有变形风险,加入PRECISE PRODUCT STRUCTURE段落] The video features [人物外貌描写]. [服装描述 — 碰巧穿着感]. [人物状态 — 她在做什么,为什么拍这个视频]. Filmed [场景 — 真实UGC感]. [氛围定性句 — "This is not a commercial. This is..."]. [音频 — 前景人声+背景产品音效,两层同时播放] 0–4s HOOK: [第一镜 — 最强画面,第一句即结论] 4–11s CORE DEMO: [核心展示 — 动作连续,台词简短] 11–15s ENDING: [收尾 — 风格匹配CTA] No subtitles, no on-screen text, no stickers, no background music, no color grading filters applied in post, natural ending like a real TikTok post. --ar 9:16
H2 · 踩坑清单
| # | 错误 | 修正 |
|---|---|---|
| 1 | 人物只在最后3秒出镜 | 按产品类型决定出镜时机 |
| 2 | 光从镜头出来因果链缺失 | 加入光束从镜头到墙面的描写 |
| 3 | 台词直接提IP名称 | 只描述视觉特征 |
| 4 | 开头第一帧黑屏 | 第一帧直接最强画面 |
| 5 | 结尾硬切没记忆点 | 自然结束,有情感弧线 |
| 6 | 台词超40词 | 压缩到~40词 |
| 7 | 人声和ASMR交替 | 两层同时播放(见D1) |
| 8 | 秋季场景写春季产品 | 检查当前季节 |
| 9 | 产品描述没确认 | 先出确认表再出脚本 |
| 10 | 所有产品同结构 | 按产品类型选择结构 |
| 11 | 品牌名触发版权 | 去品牌名用通用描述 |
| 12 | 膏棒质地描述为可融 | 改为solid firm texture |
| 13 | 胸垫粘性描述错误 | 实物贴皮肤非衣服 |
| 14 | 产品画面中自己移动 | 必须有人操控(见C5) |
| 15 | 提示词越写越短 | 参考G1/G2保持详细度 |
H3 · 已完成产品记录
| 产品 | 品类 | 3大类 | 格式 | 词 | 状态 |
|---|---|---|---|---|---|
| Magcubic HY310投影仪 | 智能家电 | 产品 | H | 46 | ✅ |
| Shark HP102空气净化器 | 智能家电 | 产品 | H | 41 | ✅ |
| SEESE高压水枪 | 户外 | 产品 | G | 43 | ✅ |
| VEVOR草坪清扫机 | 户外 | 产品 | B/G | 43 | ✅ |
| Medicube PDRN膏棒 | 美妆 | 人 | E/F | 38 | ✅ |
| Ninja SLUSHi冰沙机 | 厨房电器 | 共创 | I | 40 | ✅ |
| BOOMBA胸垫 | 配件 | 人 | F | 39 | ✅ |